BRUSCA

365 Days – July

Posted by Brusca under 365 Days of 2010, Photography, iPhone

I have decided to take a photo for each day of 2010 with my iPhone. They can be self portraits or anything that takes my fancy or wherever I am at at the time. All photos are edited directly on the iPhone and mostly edited with the Best Camera App, developed by Chase Jarvis. At the end of the year I will hopefully put a book together, perhaps produced in Aperture. Here are my July photos.

For more details on these photos visit my Flickr Collection, 365 Days of 2010. http://www.flickr.com/photos/brusca/collections/72157623604227238/

My favourite iPhone photo for July is “200/365 – Number 200″.

Video Formats Explained – Start Your Own Internet TV Show

Posted by Brusca under Internet TV, Movies, TwendyTV, Video

An internet TV show is a great way to give away learning content and help people to learn about your offerings. It's something that you could never have done even five years ago. But it can be done easily now.

So how do you go about starting your own Internet TV Show?

Like most learning content it begins with planning. You need to decide a number of things before you ever start. For example, who is going to watch the show? What are they interested in? Why are they going to watch? What will they get out of it?

Once you understand your target audience you can go on to your response. What is the show going to look like? Is it going to be an on location show? Or are you going to do it in the studio? Is it going to be live? What formats will it use? Or will it mix them up? What is the show going to be about? What will you teach? What will you discuss? What will you show? Will you have interviews? Will you do all the presenting? Will you have a single topic per show or regular columns? How long will you make the show? Where will you host the show? Will you use your blog as a repeater?

Once you've made those decisions it's time to go on to the television project itself.

For a live studio you have four basic levels to choose from. You can go amateur… take a webcam and shoot where you work on your computer. Or you can go minimalist. A simple color screen and desk is all you need. Or you can create a set. Desk, chair, and something behind you to break up the scene. An office, a 50's diner, and a brick wall can be found on YouTube. Pick something that matches your show and brand. Or you can go hi-tech… use a chroma key background and edit in whatever background you want. For some types the traditional studio set isn't needed… you need a workroom instead.

Whatever you choose, your show, your products and your audience will determine the best solution.

That's it for set. But what about equipment?

Again your show, products and audience will determine what you need. A webcam will do the job for some people. An HD pocket camcorder is perfect for others. And a professional quality HD handicam is barely enough for still others. You don't have to be complicated with your equipment. Pick what works for you today. You'll grow into it and eventually beyond it. But by that time the equipment will have gotten better too.

You'll also need the lights and other equipment of course. You'll need at least two lights (the main or fill and the key). I'm not going to get into the details here but you can go from minimal to really great for not a lot of money.

As for the show itself, start simple. Stick to the 10 minute YouTube limit until you've gotten your video legs. That means one detailed look-see. Well sort of detailed. You'll be surprised at how short 10 minutes really is. Basically you get to introduce yourself, talk about 3 related points and that's about it.

Write one show and then practice it. Multiple times. Don't worry about being perfect. You're looking for timing and getting yourself comfortable with the camera.

Now go and write a number of shows. At least 4 weeks. More is better. Commercial TV aims for 22. Really. I mean it. Otherwise you're going to find yourself with a show to do and nothing to say. Trust me!

Now it's time to start recording your show. So do it. Don't worry about mistakes. Correct them and keep filming.

Once you've filmed the show, you'll need to edit it. There are a number of computer tools including Microsoft's free Movie Maker that will do the job (except Chroma key which requires a better editor).

Now post it and market it. Then get set to do it all over again. Try to put as many shows in the can at the same time as you can. It helps when you've got a backlog… it really does.

Do you want to learn how to create information products (learning content)? Check out my new free eBook “7 Myths and Seven Tricks in Nine Steps”: http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

Article Source: http://EzineArticles.com/?expert=Glen_Ford
http://EzineArticles.com/?Video-Formats-Explained—Start-Your-Own-Internet-TV-Show&id=4408480

Trends in Digital Media Strategy

Posted by Brusca under Social Networking, digital marketing strategy, social media

Merely having an online presence is not enough for even strictly bricks and mortar companies. With the Internet having proliferated into the medium that provides the most impressions, a good digital media strategy is crucial to online and offline business success. A good digital media plan will be comprehensive, including not only one but several of the important components of online marketing mentioned below. Without further ado, we'll move on to reviewing the top trends in digital media strategy.

Search Engine Optimization                                                                                           

Can this really be considered a trend? Most businesses that have Web sites already know that without being optimized for search engines, their sites are unlikely to ever be found by their target customer. Since target keywords are always changing and SEO is relatively inexpensive to implement, a constant refinement of SEO is the order of the day.

Social Digital Strategy

Social networking and social commerce features are components of this important trend. Representing your products and services and promoting them through social networking sites (and yes, even blogs) is crucial to maintaining open communication with your customers. Social commerce features that allow customers to rate you are rated as being very important to today's Web savvy consumer.

Smartphone Applications

Investing in the creation of a customized application for the Blackberry or iPhone that allows customers access to your products and services is relatively inexpensive and puts you literally at the touch of their fingers.

Cross-sell, Cross-sell, Cross-sell

Once target customers have arrived at your site, you must engage them and ultimately close the sale (or make the conversion). Increasing the amount of touch points throughout various portions of a site and via links and “recommended products” sidebars is an easy and effective way to expose the customer to more of what you have to offer.

Value-Added Email Strategies

Email campaigns are becoming increasingly difficult to maximize due to spam filters, opt-outs and customer desensitization in general. In spite of these challenges, businesses can keep their products and services in front of potential customers by adding value to their message.

Rich Media Advertising

In the past, online marketers have been reluctant to engage in rich media advertising due to fears of alienating dial-up or slow bandwidth users. Consumers themselves, however, are showing more interest in rich media messages such as those contained in animation, audio, video and gaming.

A Multi-pronged Approach

Now that you're a bit more familiar with some of the trends in digital marketing strategy, your head might be swimming with ideas on how to implement one or more of the ideas contained herein. Before jumping into anything, make sure to check out how others are putting these strategies to use. Note successes and mistakes so you can have a good idea of what works and what does it. Don't forget that a good online marketing program is a comprehensive one that employs not only one but several of the techniques mentioned above. Most importantly, remember to measure your results.

Don't miss out on a new trend, out of home advertising. Out of home media can promote your business to new heights.

Article Source: http://EzineArticles.com/?expert=Amy_Nutt
http://EzineArticles.com/?Trends-in-Digital-Media-Strategy&id=2460172

Hints and tips on Designing for Web 2.0 Websites

Posted by Brusca under Adobe, Design, Dreamweaver, Fireworks, Flash

A Web 2.0 site is supposed to charm its visitors with its simplicity and ease of use. So, if you’re designing a Web 2.0 site, remember it has to be very interactive and user friendly.

Read on at HubPages

The Internet TV Revolution

Posted by Brusca under Apple, Film making, Hosting, Internet TV, Movies, TwendyTV, Video, iPhone

With the revolution of Internet TV, you can now carry your favorite shows with you and watch them at your convenience! Just hook up your laptop or a high-end mobile phone (Android or iPhone I might recommend) to the Internet and play the program you want to watch. Or, you can simply download the program to your computer and watch later. Read on for more.

Dirt and Dust on Safari

Posted by Brusca under Africa, Panorama, Photography, Safari, Serengeti, Tanzania, flickr

Safaris can be and usually are a dry and dusty place. If you’re not careful when handling your DSLR on safari then things can go wrong very quickly. One of the first things to be sure of is getting yourself equipped with a good adventure style camera bag.

Read on at Africa Freak to find out about protecting your camera on safari.

Fixing Panoramic Images with Photoshop CS5 Content-Aware in 5 Minutes

Posted by Brusca under Adobe, Design, Nikon D90, Panorama, Photography

The new Photoshop CS5 Content-Aware Fill is a masterpiece. If you are in any kind of design or photography field it is my humble opinion that you should upgrade just for that alone.

Visit my HUB for the full article.

Panoramic Photo Booklet(s)

Posted by Brusca under Uncategorized

Tanzania 20 Page Photo Booklet is now available online at www.lovethepano.com. When you buy one or more panoramic prints from any Tanzania region you receive one of these 20 page Tanzania Photo Booklets. These style booklets will be available soon for other locations. The booklet is 20 pages of my absolute favourite photos from Tanzania.