An internet TV show is a great way to give away learning content and help people to learn about your offerings. It's something that you could never have done even five years ago. But it can be done easily now.
So how do you go about starting your own Internet TV Show?
Like most learning content it begins with planning. You need to decide a number of things before you ever start. For example, who is going to watch the show? What are they interested in? Why are they going to watch? What will they get out of it?
Once you understand your target audience you can go on to your response. What is the show going to look like? Is it going to be an on location show? Or are you going to do it in the studio? Is it going to be live? What formats will it use? Or will it mix them up? What is the show going to be about? What will you teach? What will you discuss? What will you show? Will you have interviews? Will you do all the presenting? Will you have a single topic per show or regular columns? How long will you make the show? Where will you host the show? Will you use your blog as a repeater?
Once you've made those decisions it's time to go on to the television project itself.
For a live studio you have four basic levels to choose from. You can go amateur… take a webcam and shoot where you work on your computer. Or you can go minimalist. A simple color screen and desk is all you need. Or you can create a set. Desk, chair, and something behind you to break up the scene. An office, a 50's diner, and a brick wall can be found on YouTube. Pick something that matches your show and brand. Or you can go hi-tech… use a chroma key background and edit in whatever background you want. For some types the traditional studio set isn't needed… you need a workroom instead.
Whatever you choose, your show, your products and your audience will determine the best solution.
That's it for set. But what about equipment?
Again your show, products and audience will determine what you need. A webcam will do the job for some people. An HD pocket camcorder is perfect for others. And a professional quality HD handicam is barely enough for still others. You don't have to be complicated with your equipment. Pick what works for you today. You'll grow into it and eventually beyond it. But by that time the equipment will have gotten better too.
You'll also need the lights and other equipment of course. You'll need at least two lights (the main or fill and the key). I'm not going to get into the details here but you can go from minimal to really great for not a lot of money.
As for the show itself, start simple. Stick to the 10 minute YouTube limit until you've gotten your video legs. That means one detailed look-see. Well sort of detailed. You'll be surprised at how short 10 minutes really is. Basically you get to introduce yourself, talk about 3 related points and that's about it.
Write one show and then practice it. Multiple times. Don't worry about being perfect. You're looking for timing and getting yourself comfortable with the camera.
Now go and write a number of shows. At least 4 weeks. More is better. Commercial TV aims for 22. Really. I mean it. Otherwise you're going to find yourself with a show to do and nothing to say. Trust me!
Now it's time to start recording your show. So do it. Don't worry about mistakes. Correct them and keep filming.
Once you've filmed the show, you'll need to edit it. There are a number of computer tools including Microsoft's free Movie Maker that will do the job (except Chroma key which requires a better editor).
Now post it and market it. Then get set to do it all over again. Try to put as many shows in the can at the same time as you can. It helps when you've got a backlog… it really does.
Do you want to learn how to create information products (learning content)? Check out my new free eBook “7 Myths and Seven Tricks in Nine Steps”: http://www.learningcreators.com/myths.htm
Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/
Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.
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