Remember when you first saw pulp fiction and you were blown away by how backwards the story was told. This had never been done before in hollywood. The movie did not follow the golden rule of box office hits and literally no studios would take on the project. Well thankfully someone did and one of the biggest cult movies of all time was made and it paved the way for creative freedom on a new generation of movies.
The point is there are tried and true rules for making a great photo and I’m not going to specify those rules but you can find a sh*t load of them here. Learn the basic rules of photography but don’t let them guide you too much away from your artistic direction. If you need to break the rules to tell your story or express your art then rules were meant to be broken. Finally… make your photos a work of art, not a piece evolved from rules.